Lloyd Legal Marketing
I’m Virginia Lloyd. I help the owners of small or solo law firms grow their business using ethical marketing activities that provide value to their ideal clients.
audit & plan
Let’s review your online presence and marketing activities to determine the best ways to reach your ideal clients and goals.
implement
Whatever needs doing, my team and I put your plan into action according to your goals and priorities along an agreed timeline.
measure & track
Data-driven reporting and decision-making helps you see results, iterate and feel confident about your marketing plan.
website & analytics
Is your website generating traffic and leads? If not, let’s identify why that might be the case — and more importantly, how to address it. Typically there are several simple changes that could make a real difference to your website’s effectiveness as a key channel for new business.
SEO COPYWRITING
While your website needs to sound reassuringly human to visitors looking for an answer to their problem, Google rewards website content that satisfies its search engine algorithm. If you have lots of content but little traffic, or too much of the wrong sort of traffic, I can help.
facebook advertising
It might come as a surprise to some , but modest Facebook campaigns can be very effective for law firms with highly targeted audiences.
google business profile
Despite having rapidly become an essential element of any successful local search strategy, many law firms are yet to take full advantage of the opportunities — and manage the risks — of an optimized Google Business profile (formerly known as Google My Business).
linkedIn presence
Is your LinkedIn profile overdue for an overhaul? Want to sound less like the competition and more like yourself? It’s harder than it seems to do that on your own. Let me help you maximize the effectiveness of your profile and the precious minutes you spend on the platform.
content management
Lots of ideas and no time to implement them? Or are you a bit stumped as to what to offer — and when to get it done? Whether you’ve been considering a client newsletter, writing an eBook, or grimacing over that neglected business Facebook page, I’ll help you develop a simple plan to keep the wheels of your marketing turning at a manageable speed.
As a pro bono lawyer I’ve always felt hesitant about speaking publicly about our work. Tone is critical to centre the experience of the client and the impact of the matter. I’ve relied on Virginia for nuanced story telling on many occasions for both professional publications and personal support developing authentic LinkedIn profile content.
Brooke Massender
Global Head of Pro Bono, Partner / Herbert Smith Freehills
As a pro bono lawyer I’ve always felt hesitant about speaking publicly about our work. Tone is critical to centre the experience of the client and the impact of the matter. I’ve relied on Virginia for nuanced story telling on many occasions for both professional publications and personal support developing authentic LinkedIn profile content.
Brooke Massender
Global Head of Pro Bono, Partner / Herbert Smith Freehills
As a pro bono lawyer I’ve always felt hesitant about speaking publicly about our work. Tone is critical to centre the experience of the client and the impact of the matter. I’ve relied on Virginia for nuanced story telling on many occasions for both professional publications and personal support developing authentic LinkedIn profile content.
Brooke Massender
Global Head of Pro Bono, Partner / Herbert Smith Freehills
let’s get it done!
Talk to me about implementing a manageable marketing plan for your law firm. I do what I say I’ll do, and I won’t waste your time. I guarantee it.